Starting May 1st, 2025 | Only 10 Seats Available

Search Engine Optimization Course:
From Basics to Advanced

Global SEO Consultant

Instructor

Rao Wajih

SEO Specialist with 8+ years of experience, agency founder, and trainer with proven track record of ranking websites on Google's first page.

Duration

12 Weeks | 2 classes/week

Schedule

Saturday & Sunday: 2:30 PM - 5:00 PM

Location

Workbench Labs, Valencia Town

Class Size

Limited to 10 students only

Course Goal

Equip learners with comprehensive SEO skills to optimize websites, improve search rankings, and drive organic traffic - from technical SEO to content strategy.

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Our Selection Process

We carefully select each cohort to ensure the right fit and maximize learning outcomes

1

Application

Submit your application with basic information about your background and goals.

2

Phone Interview

Selected applicants are invited for a brief interview on phone to assess fit and commitment.

3

Final Selection

Successful candidates will receive an acceptance letter with payment instructions.

Limited to 10 spots - Apply early to increase your chances!

Course Investment

A comprehensive 12-week program designed to make you an SEO expert

Only 10 seats available for personalized attention

Full Course Package

Rs. 50,000

Complete 12-week SEO Mastery Course

Payment made only after you're accepted into the program

  • 24 live classes with industry expert
  • Hands-on projects & real-world case studies
  • Capstone project with mentor support
  • Certificate of completion
  • Lifetime access to course materials
  • Career support & job placement assistance
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Only 10 seats available - Apply today to begin the selection process!

Enroll Now View Curriculum

Week-by-Week Curriculum

1

Fundamentals of SEO

Client Project

  • Introduction to real client, industry, and competitors
  • Understand business goals & SEO growth alignment
  • Conduct SEO discovery session & competitor analysis

Key Learnings

  • How search engines work & why SEO matters
  • Google algorithm updates
  • Aligning SEO with business goals
2

Keyword Research & Analysis

Client Project

  • Perform keyword research
  • Identify keyword types: short-tail, long-tail, semantic
  • Plan content for LLMs & AEO
  • Build strategy for landing pages & blogs

Key Learnings

  • Mapping keywords to search intent
  • SERP analysis & competition
  • Creating a content calendar
3

On-Page SEO – Part 1

Client Project

  • Optimize titles, meta descriptions, headers
  • Implement internal linking
  • Use structured data & image optimization

Key Learnings

  • SEO-friendly content creation
  • Improve CTR with meta descriptions
  • Use topic clusters
4

On-Page SEO – Part 2

Client Project

  • Optimize titles, meta descriptions, headers
  • Implement internal linking
  • Use structured data & image optimization

Key Learnings

  • SEO-friendly content creation
  • Improve CTR with meta descriptions
  • Use topic clusters
5

Technical SEO – Part 1

Client Project

  • Run full technical SEO audit
  • Identify site speed, indexing & mobile issues
  • Recommend fixes (robots.txt, XML sitemaps, Core Web Vitals)

Key Learnings

  • Using tools: Screaming Frog, Ahrefs, Google Search Console
  • Fixing page speed, crawl errors, indexation
  • Mobile-first & structured data
6

Technical SEO – Part 2

Client Project

  • Run full technical SEO audit
  • Identify site speed, indexing & mobile issues
  • Recommend fixes (robots.txt, XML sitemaps, Core Web Vitals)

Key Learnings

  • Using tools: Screaming Frog, Ahrefs, Google Search Console
  • Fixing page speed, crawl errors, indexation
  • Mobile-first & structured data
7

Off-Page SEO & Link Building

Client Project

  • Develop guest blogging strategy
  • Pitch & publish guest blogs with backlinks

Key Learnings

  • Authority building via blogging
  • Outreach strategies
  • Niche-specific link building
8

Local SEO

Client Project

  • Setup & optimize Google Business Profile
  • NAP consistency & local citations
  • Local keyword strategies

Key Learnings

  • Local SEO ranking factors
  • Reviews & reputation management
  • Hyperlocal content creation
9

SEO for E-commerce

Client Project

  • Optimize for revenue growth
  • Implement affiliate/lead generation strategy
  • Monetize content

Key Learnings

  • SEO for eCommerce & leads
  • Affiliate marketing, paid ads
  • Scaling SEO long term
10

SEO Reporting & Analytics

Client Project

  • Setup GA4, Search Console, Looker Studio
  • Track traffic, rankings, user behavior
  • Report SEO performance

Key Learnings

  • Core SEO KPIs
  • Conversion & engagement tracking
  • Data-driven decisions
11

Advanced SEO Strategies

Client Project

  • Social media strategy aligned with SEO
  • Optimize LinkedIn, Twitter, YouTube
  • Promote blog content & track signals

Key Learnings

  • Social signals & SEO correlation
  • YouTube SEO & video marketing
  • Authority via LinkedIn & Twitter
12

Client Projects & Career Preparation

Client Project

  • Present SEO strategy to client
  • Showcase audits, performance, and results
  • Submit full SEO report

Final Certification & Portfolio

Certificate of Completion

Receive an official certificate validating your SEO expertise to showcase to employers.

Real-world SEO Case Studies

Build a portfolio with actual client projects and measurable results to demonstrate your skills.

Career Guidance

Get personalized advice on career paths in SEO, whether as a freelancer, in-house specialist, or agency professional.

Learn to Hire Opportunity

Top-performing candidate will be offered a role at Idea Digital, working on high-profile client SEO projects, gaining practical experience with:

Strategic SEO Campaigns

Work on end-to-end SEO strategy development and implementation.

Advanced Digital Marketing

Integrate SEO with broader digital marketing initiatives.

Industry-level Mentorship

Receive ongoing guidance from senior SEO professionals.

Key Benefits

Work on real client SEO projects

Apply your skills directly to actual business challenges and see real results.

Master on-page, off-page & technical SEO

Develop comprehensive skills across all aspects of search optimization.

Build authority with guest blogging & PR

Learn strategic outreach and content creation that builds domain authority.

Develop a powerful SEO portfolio

Graduate with case studies and measurable results to showcase to employers.

Deliver measurable SEO impact

Learn to track, analyze, and report on key performance indicators.

Who Should Join?

Marketing Professionals

Enhance your marketing expertise with specialized SEO skills to increase your value to organizations.

Content Creators

Learn how to optimize your content to reach wider audiences and maximize visibility.

Entrepreneurs & Business Owners

Develop the skills to market your business effectively online without relying on expensive agencies.

Freelancers & Agencies

Add high-value SEO services to your offering and increase your client earning potential.

Course Structure

Live Client Projects

Each learner is assigned a real client project

Weekly Deliverables

Implement SEO & content strategies in real time

Expert Mentorship

Weekly feedback & improvement plans

Portfolio Building

Create SEO case studies & reports

Ready to Master SEO?

Join our upcoming cohort and learn from industry experts. Only 10 seats available for personalized learning!

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